Generic name: cetirizine
Used for: Itchy eyes from allergies
Ask for the cash price
Zerviate
No generic is sold yet.
Details for each option
Savings card from Harrow
“may pay as little as $59 for (TOBRADEX ST, FLAREX, ZERVIATE,…”
From the maker’s offer on harrowconnects.com, checked November 2, 2026. Co-pay cards can’t be used with Medicare (including Medicare Advantage), Medicaid, TRICARE or VA.
A discount card like GoodRx lowers the pharmacy’s cash price, but for a brand-name drug that price often stays high. Compare it with the maker’s card above. You can usually use one or the other on a fill, not both.
Optum Perks, Optum’s free discount coupon, lists these prices for Zerviate without insurance. Show the coupon from its page at the pharmacy; it can’t be used with insurance.
From Optum Perks, read November 2, 2026, with no location set. Its page opens on this dose; other doses and pharmacies near you are priced there too. With insurance, check your co-pay first: it may be lower.
There isn’t one. An authorized generic is Zerviate itself, from the same company, sold without the brand name, and usually for less. For now Zerviate is the only choice; its maker’s savings card can lower what you pay.
No generic is sold yet. Generics usually come once the brand’s patents and exclusivity end. Until then, the maker’s savings card is the way to pay less.
ZERVIATE ®(cetirizine ophthalmic solution) 0.24% is a histamine-1 (H1) receptor antagonist indicated for treatment of ocular itching associated with allergic conjunctivitis.
Source: the FDA label for Zerviate (Harrow Eye, LLC), August 3, 2026. Full label on DailyMed
Prices checked November 2, 2026. Prices change: confirm with the pharmacy before you fill. drugalt.com/drug/zerviate/